EDG Design and Braemar Hotels & Resorts Announce New Autograph Collection Property in San Francisco Coming Soon
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EDG Design and Braemar Hotels & Resorts Announce New Autograph Collection Property in San Francisco Coming Soon

San Francisco, CA (July 25, 2019) – EDG, an award-winning hospitality design and strategy studio headquartered in the San Francisco Bay Area, and Braemar Hotels & Resorts announced the planned opening of The Clancy in January 2020. Located in San Francisco's vibrant South of Market (SoMa) district, the former Courtyard San Francisco Downtown is undergoing a rebranding and renovation of approximately $30 million to create The Clancy. The hotel now joins Marriott International's Autograph Collection® Hotels, a diverse portfolio of approximately 180 independent hotels around the world that reflect unique vision, design and environments.

EDG Design crafted the overall design concept and designed the lobby and restaurant spaces.

Downtown SF’s lure stems from its maze of mid-block detours and back alleys – destinations and experiences not on the main streets. This is where the hustle happens, new music launches, deals are made, and you are in the know just by being there.

Drawing inspiration from these urban, personality-filled alleyways, EDG’s design concept for Autograph San Francisco juxtaposes the city’s ongoing economic and cultural evolution to create a bustling new neighborhood hub where meeting basic needs is anything but basic. EDG invites guests to “Choose the Alley”.

The constant changing and duality of San Francisco back alleys is reflected in the two-sided Lobby bar, the lobby-facing side featuring craft cocktails and a lounge atmosphere, while the restaurant-facing side a more casual beer-centric vibe.

The courtyard of this former Marriott Courtyard is now center court, featuring large-scale street art inspired murals commissioned by local artists.

For more information contact EDG Email Contact or visit edgdesign.com

About EDG Design – Headquartered in the San Francisco Bay Area with offices in Dallas and Singapore, EDG has developed dynamic design solutions in the restaurant and hospitality industry for 30 years. With expertise in branding, strategy and design, EDG presents authentic stories with the power to transform spaces while creating value for owners and operators. EDG is currently engaged with independent hotels, resorts, and destination restaurants around the world.


EDG Design
Helene Zahoudanis
415.454.2277 (Ext. 5912)
Email Contact