WEEKLY SHOW TAKES FANS BEHIND-THE-SCENES WITH YOUTUBE MUSIC STAR AS HE REIMAGINES HITS FROM TODAY'S LEADING ARTISTSNEW YORK, July 13, 2017 — (PRNewswire) — go90 and Rumble Yard, the original video content division of Sony Music Entertainment, launched today their new go90 series, "TO THE BEAT WITH KURT HUGO SCHNEIDER," starring Kurt Hugo Schneider, YouTube composer, music producer and video director with over 11 million followers.
"TO THE BEAT WITH KURT HUGO SCHNEIDER" takes viewers behind-the-scenes as Kurt – a hugely popular producer of YouTube music videos for musicians, such as Jason Derulo, Rachel Platten, and Jason Mraz, and who has appeared on The Oprah Winfrey Show and The Ellen DeGeneres Show – teams with today's leading artists to create fresh, never-before-heard arrangements of their hit songs. Each episode will feature top recording artists from across the spectrum of musical genres, including T-Pain, Anderson.Paak, Betty Who, Hunter Hayes, Daniel Skye, Kat Graham, Austin Mahone, K Camp, Natasha Bedingfield and Aloe Blacc, collaborating with Kurt and his crew as they arrange, record and film a brand new track and music video.
"Kurt is a pioneer in the YouTube space and we're excited to be able to bring his one-of-a-kind talent to an even larger platform with the show. His unique ability to create tracks in unexpected ways combined with our roster of artists makes for unconventional and inventive moments that allow viewers to be a part of the creative process in a whole new way," said Lee Stimmel, Head of Rumble Yard. "In today's content-driven world, consumers are constantly looking for new, entertaining content and 'TO THE BEAT WITH KURT HUGO SCHNEIDER' will give viewers compelling and engaging performances from their favorite artists each week."
"We are thrilled 'TO THE BEAT WITH KURT HUGO SCHNEIDER' launches this month, it brings our viewers an exclusive look into the music industry and artist collaboration," said Ivana Kirkbride, Chief Content Officer at go90. "Our partnership with Sony Music Entertainment's Rumble Yard helps drive our mission to deliver exclusive original series and premiere entertainment to the platform."
"TO THE BEAT WITH KURT HUGO SCHNEIDER" will premiere on Thursday, July 13th. Fans can watch every episode for free on go90.com or the go90 app, available for iOS or Android. A new 10-minute episode will be available for on-demand viewing every Thursday for ten weeks. Each episode will include an original music video, with "making of" moments in a fun, light and surprising style. The featured artists will also participate in a Q&A with Kurt as part of a game or other off-beat set-up, to give viewers insight into their creative point of view about their songs, writing, creating and performing.
go90 is currently delivering over 250 hours of exclusive original series from some of the industry's most talented and beloved studios and creators.
About Rumble Yard
With music at its core, Rumble Yard is the artist-driven, original video content division of Sony Music Entertainment. Utilizing Sony Music's unrivaled catalog of music and working in partnership with today's leading entertainers, Rumble Yard creates captivating original programming in video and VR for digital, TV and film platforms. Rumble Yard's current slate of shows includes "CRASHED," a series from actor/comedian Joel McHale's Free Period Productions about surprise meetings between fans and their favorite stars; "CAR STAR," a lip-syncing and amateur performance show hosted by actress and popular social media personality Arielle Vandenberg and "THANK YOU AND SORRY," the Streamy Award-nominated and Clio Award-winning mockumentary starring RCA recording artist Jack Antonoff.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Masterworks, Masterworks Broadway, Ministry of Sound Recordings, Monument Records, OKeh, Polo Grounds Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
go90 is a free, digital entertainment platform that makes it easy to discover and view content from the most beloved networks, distributors, creators, audiences and brands in online entertainment. Available on the web, iOS and Android, go90 brings together and delivers premier entertainment experiences across every screen. go90 is part of the Verizon Communications family of companies. Anyone with a smartphone can download go90 for free via the App Store or Google Play. Start watching now on go90.com.
SOURCE Sony Music Entertainment
|Sony Music Entertainment
Danna Shapiro, Rumble Yard, 212.833.4768
Tracey Koblick, On behalf of go90, 310.854.8226