Washington, D.C. – February 24, 2016 – Beginning on February 29th, the American Institute of Architects (AIA) will launch a national advertising push that will run on cable news outlets for sixteen weeks during the political primary coverage. The commercial will air in primetime during coverage of key primaries on CNN, Fox News and MSNBC. In March there will also be spots running on Hulu programming until the end of May.
The theme is a continuation of the “Look Up” campaign that aims to make the connection between the partnerships that architects have with their clients. The intent of the commercial is to showcase the correlation between design and how people interact with the spaces around them. You can watch the commercial here: http://ilookup.org
“Architecture has the power to change people’s lives for the better. This advertisement celebrates specific ways that new homes and schools, a homeless shelter, and a preserved concert hall benefit when architects are involved,” said AIA Executive Vice President / CEO, Robert Ivy, FAIA.
AIA President, Russ Davidson, FAIA, added, “Throughout this campaign we are trying to illustrate how architects partner with home and building owners alike to make their ideas and vision a reality, and to generate greater awareness for the impact that architects have on spaces that are used on an everyday basis.”
AIA staff and volunteer leadership worked in conjunction with The Purpose Institute, LOS YORK, CSpence Group and GSD&M for the creative elements of the commercial and the orchestration of the overall public awareness campaign. The campaign itself is also supported on social media with the hashtag, “#ilookup.”
About The American Institute of Architects
Founded in 1857, the American Institute of Architects consistently works to create more valuable, healthy, secure, and sustainable buildings, neighborhoods, and communities. Through nearly 300 state and local chapters, the AIA advocates for public policies that promote economic vitality and public wellbeing. Members adhere to a code of ethics and conduct to ensure the highest professional standards. The AIA provides members with tools and resources to assist them in their careers and business as well as engaging civic and government leaders and the public to find solutions to pressing issues facing our communities, institutions, nation and world. Visit www.aia.org.