Acxiom and Urban Mapping Partner to Offer 12 Million U.S. Business Listings in the Mapfluence On-Demand Data Catalog

SAN FRANCISCO, CA -- (MARKET WIRE) -- Feb 02, 2011 -- Urban Mapping, Inc (UMI), a leading provider of web services and on-demand data for interactive mapping applications, today announced the availability of Acxiom's InfoBase® Business Directory Database within Mapfluence, the company's web-based mapping platform. UMI, known for its leadership in geographic data sourcing, curation, and hosting, selected InfoBase due to its breadth, accuracy and relevance for Mapfluence industry solutions. Direct marketing, site selection and business intelligence professionals can now thematically map firmographic data on the Mapfluence platform.

Acxiom's business directory database offers Mapfluence developers regularly updated business listings for the entire U.S. with a rich collection of attributes, including business revenues, size, age, category and more. Customers access the Mapfluence platform to build applications that provide actionable geo-intelligence, typically through mapping or custom reports. InfoBase can be incorporated into applications to thematically map business density or other key metrics by business category or geography type. Urban Mapping also redistributes business listing data through additional channels, supporting the needs of local search and navigation.

"The breadth and accuracy of Acxiom's listing data was a requirement for delivering world-class solutions to customers," said Urban Mapping CEO Ian White. "Our requirements for commercial real estate, business intelligence and other customer segments dictate that we offer industry-proven data. Acxiom's 40 years of experience stood out to provide the level of confidence we needed."

"Urban Mapping is a key partner in our strategy to service customers through emerging delivery channels. With exploding interest in all things location, it made sense to work with a leading provider of web-based mapping services," said Mike Schwalbert, Acxiom's Director of Field Sales.

About Urban Mapping
Urban Mapping, Inc (UMI) provides web-based mapping services and on-demand data to simplify the development and deployment of online mapping and data visualization applications. With Mapfluence, UMI's flagship product, organizations can access an on-demand catalog of 10,000+ high-value variables to query, visualize and analyze data using maps, tables and charts. Since 2006, leading interactive publishers like Microsoft, MapQuest and Yahoo! as well as leading enterprises like CoStar Group, Tableau Software and CoreLogic have been utilizing Urban Mapping's geospatial data and technology. For more information, please visit us at www.urbanmapping.com.

About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom and InfoBase are registered trademarks of Acxiom Corporation. Urban Mapping, Inc, and Mapfluence are registered trademarks of Urban Mapping, Inc.

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