3D Content and Content Delivery to Star at SID/IMS' Future of TVs Conference to Be Held During Display Week 2010 in Seattle

CAMPBELL, Calif. and AUSTIN, Texas, May 11 — (PRNewswire) — While 3D movies are breaking box office records, few people have seen other types of 3D content such as sports, gaming, documentaries and TV programs, which are more likely to drive 3D TV sales.  As a result, the upcoming Future of TVs Conference (part of the Market Focus Conference Series being held on May 26-27 in Seattle during the Society for Information Display's annual Display Week) is a must-see event as it will be showcasing exactly that kind of content.  Produced by IMS Conferences, a division of IMS Research, the event will feature a 3D Theater and will show the following content:

(Logo:   http://www.newscom.com/cgi-bin/prnh/20100302/NY62854LOGO )

  • Sports
    • Boxing
    • ESPN
    • Sony Classic Golf Tournament
    • NHL Hockey Winter Classic
    • NASCAR
  • Movies /Concerts
    • U2 3D
    • Kenny Chesney
    • Phil Driscoll
    • Despicable Me Movie Trailer
  • Documentaries
    • Over Kauai
    • Yellowstone
  • TV Programs and Commercials
    • Chuck
    • SoBe
    • Toyota
  • Gaming
    • Avatar Video Game
    • Other PC games

3D technology sponsors include NEC, which is providing the 3D projector; RealD, which is providing 3D glasses and a silver screen; and Strong Ballantyne, which is managing the integration.  Content is being provided by 3ality, ESPN, Mitsubishi Digital Electronics America, NVIDIA and Sony.  Content will be played at both 24fps and 60fps, depending on the content.

In addition to the 3D Theater, another highlight of the event is a panel session on 3D content delivery with an elite group of executives representing all aspects of 3D content creation and delivery. The panel will address:

  • Challenges associated with capturing different types of content in 3D. Attendees will also hear from the front lines of setting up ESPN's FIFA World Cup coverage on what kind of shots are most effective
  • The costs associated with capturing and creating content in 3D
  • The status of 3D broadcast standards
  • How TVs need to change to maximize 3D performance
  • How much 3D content is coming via broadcast and packaged media
  • If STBs will change and how will service providers roll out 3D content/services
  • What role will console and PC gaming play in 3D adoption

Panel participants include:

  • Peter Lude - Senior Vice President, Solutions Engineering at Sony Electronics. Mr. Lude oversees Sony's US-based engineering efforts for digital cinema systems, software development and other professional media solutions, which includes image capture and transmission. He is a 25-year veteran of the broadcast and media industries, having started his career at several television stations prior to founding an independent Systems Integration and consulting firm in San Francisco. That firm - Lude Broadcast Engineering - was subsequently acquired by Sony to form the nucleus of the systems integration business in North and South America. Mr. Lude has been involved in the design and construction of hundreds of large scale media facilities, including digital cable headends, DBS satellite facilities and high-definition production centers.  He holds a patent in the area of datacasting, serves as Editorial Vice President for SMPTE, is an active member of SBE and IEEE and is a graduate of the College of San Mateo.
  • Jon Shapiro - Emmy-winning Film, Television and Music Producer and Chairman of the 3D@Home Consortium Content Creation Committee. Jon Shapiro has been involved in the conception, development and production of mainstream entertainment in virtually every professional music, film or TV medium including animation, digital 3D, HDTV, 35mm and IMAX 15p/70mm film, and 5.1 Direct Stream Digital surround audio. After producing mainstream family entertainment such as feature film "Richie Rich" and the "Curious George" TV & Movie franchise, Mr. Shapiro has, for nearly a decade, played a leadership role in the establishment and explosive growth of next-generation digital stereoscopic 3D movies and TV.  He is a co-founder and board member of 3ality Digital, the world's preeminent digital 3D live-action technology and production company.  Since its inception in 2006, 3ality Digital has developed and delivered technical and creative solutions for 3D filmed and live broadcast entertainment -- from feature films to commercials, from live sporting events and concerts to network TV shows.  Mr. Shapiro was producer of the acclaimed motion picture, "U2 3D," the first ever live-action film produced and exhibited in digital 3D; and he is co-founder and partner in a new 3D TV channel debuting in 2011 that will help ignite and sustain the rollout of next-generation stereoscopic TV into the home.  He is also Chair of the 3D@Home Consortium Content Creation Committee which oversees an industry-wide effort to speed the commercialization of 3D into homes worldwide and provide the best possible viewing experience by facilitating the development of standards, roadmaps and education for the entire 3D industry – from content, hardware and software providers to consumers.
  • Faisal Ishtiaq Distinguished Member of the Technical Staff, Motorola. Faisal Ishtiaq is a Distinguished Member of the Technical Staff at Motorola researching the next generation of video technologies and experiences. Faisal has been instrumental within Motorola as it develops solutions to bring 3D TV to the home. He led a cross functional and organizational team to assess the various overlapping technologies and standards for 3D TV distribution that have culminated in the much highlighted Motorola's leadership in the 3D TV distribution space. Faisal is also working with the 3D@Home consortium to address the issues of bringing the highest quality 3D video over the Cable and IPTV infrastructures and to assess additional technologies that would be necessary.
  • Rambo Jacoby – Display Marketing Manager, NVIDIA. Rambo is responsible for maintaining NVIDIA's display roadmap, alignment with partners and strategic display initiatives. He has also played a key role in the launch of NVIDIA's 3D TV Play software that enables consumers to connect their NVIDIA-based PCs to their 3D TV and play over 400 PC games along with streaming 3D content from the internet and PC-based Blu-ray players. Prior to this position, he led the development of NVIDIA's highest end notebook graphics modules from an engineering and design standpoint.

In addition to 3D content and content delivery, The Future of TVs Conference will also address 3D TVs, merchandising 3D TVs in retail, wireless, remote control advances, implications of internet connected TVs for service providers and content developers, outlook for OLED TVs, advances in LED TVs and an industry/financial analyst panel session.

Zoran is a Silver Sponsor of the event. For more information about the Future of TVs Conference, which has one-day or two-day registration options, or other Market Focus Conference events on Lighting and Touch, please visit www.sidmarketfocus.com.

About Display Week

The 48th SID International Symposium, Seminar and Exhibition, or Display Week 2010, will take place May 23-28, 2010, at the Washington State Convention Center in Seattle.  Display Week is the premier international gathering of scientists, engineers, manufacturers and users in the field of electronic-information displays.  For more information on Display Week 2010, visit http://www.sid2010.org/, become a fan on Facebook or follow us on Twitter at @DisplayWeek.  Share Display Week-related tweets using the hash tag #SID2010.

About SID

The Society of Information Display (SID) is the only professional organization focused on the display industry.  In fact, by exclusively focusing on the advancement of electronic-display technology, SID provides a unique platform for industry collaboration, communication and training in all related technologies while showcasing the industry's best new products.  With more than 6,000 members worldwide, the organization's members are professionals in the technical and business disciplines that relate to display research, design, manufacturing, applications, marketing and sales.  To promote industry and academic technology development, while also educating consumers on the importance of displays, SID hosts more than ten conferences a year, including Display Week, which is the premier international gathering of scientists, engineers, manufacturers and users in the field of electronic information displays.  For more information, visit http://www.sid.org/ .

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