The AA and Postcode Anywhere Select Tele Atlas Logistics to Power Efficient Business Routing and Planning

Online Solution Helps Truckers Save Journey Time and Consume 20% Less Fuel

GENT, Belgium & LONDON — (BUSINESS WIRE) — November 9, 2009 — With lower consumer spending, reduced freight volumes and volatile fuel prices, trucking companies have increasingly invested in turn-by-turn navigation systems to maximize the efficiency of their fleets. To further optimize route planning and limit expensive out-of-route miles, the UK’s leading motoring organisation, the AA, and business efficiency specialist Postcode Anywhere have unveiled a smart Route Optimiser powered by Tele Atlas® Logistics®.

Route Optimiser is an online service based on sophisticated algorithms that enables businesses to plan optimal routes for single vehicles or whole fleets. Working with Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, the AA delivers the online service from Postcode Anywhere to users in the enterprise and fleet sectors.

With Route Optimiser, business users can plan routes that take into account truck restrictions and preferred attributes for major highways, interconnecting roads and the local street network to enable seamless, connected routing for commercial vehicles. Businesses using Route Optimiser can help their drivers and dispatchers calculate the safest, most efficient routes for commercial vehicles while reducing unnecessary risks and costs.

Tele Atlas Logistics is a specialized digital map database designed for fleet owners and operators who manage large trucks and other road-restricted vehicles, as well as application developers who serve this market. When combined with the Tele Atlas MultiNet digital map database, which features superior positional accuracy, comprehensive addressing, geocoding functionality and rich map display, Tele Atlas Logistics meets specific commercial vehicle telematics needs.

With data from Tele Atlas Logistics, Route Optimiser enables drivers to:

  • More accurately estimate arrival times;
  • Consume up to 20% less fuel;
  • Reduce carbon emissions by up to 30%.

Commercial vehicles face a number of road restrictions based on their height, length, weight, number of axles and cargo type, including hazardous materials. Tele Atlas Logistics enables Route Optimiser to help provide routes that are specifically designed for commercial vehicles and ultimately help these vehicles better identify and avoid situations that may cause damage to the vehicle or infrastructure.

About AA

The AA is the UK’s leading breakdown service with more dedicated patrols than any other UK roadside assistance provider. The professionalism and high standards valued by its 15 million members in the event of a roadside breakdown are also the hallmark of many more AA products and services.

The AA offers personal financial services including motor and home insurance, loans, and breakdown repair cover. There are AA products and services to help both private and fleet motorists to choose and run vehicles. The AA’s website is a motoring, travel and leisure portal and its popular route planner calculates around four million routes per week. The AA is the largest independent travel publisher in the UK and one of the top 10 worldwide. Its many publications include maps, travel and lifestyle guides. AA Public Affairs helps guide and shape motoring policy by analysing and researching issues, and campaigning on behalf of members and motorists.

For more information, visit

About Postcode Anywhere

Postcode Anywhere is a software company set up in 2000. It has developed and hosts Route Optimiser, an online service that enables businesses to plan optimal routes for single vehicles or whole fleets. Actual customer tests carried out by Postcode Anywhere have shown that Route Optimiser enables a reduction in journey times and fuel saving of between 20 – 40% with a follow on carbon emission reduction of 10 – 30%. More information: and

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 27 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit or Atlas is a subsidiary of TomTom N.V. (AEX: TOM2).

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas. All other trademarks are property of their respective owners.


Tele Atlas
Sandra Van Hauwaert
Phone +32 9 244 92 22
Email Contact
Postcode Anywhere
Richard Geary
Phone +44 (0) 1905 888 557
Email Contact
The AA
The Press Office
Phone +44 (0) 1256 495969
Email Contact

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