New Iomega(R) ScreenPlay(TM) HD Multimedia Drive Brings High-Definition Content, via Upscaling, From the PC to the Home Theater System

SAN DIEGO, April 23 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE: IOM), a global leader in data protection and security, today announced the new Iomega(R) ScreenPlay(TM) HD Multimedia Drive, a portable external hard drive that leaves the PC behind, delivering multimedia content to high-definition televisions and home theater systems.

The Iomega ScreenPlay HD Multimedia Drive is a 500GB* drive with the storage capacity to hold up to 2 million photos, 9,250 hours of music, or 750 hours of video**, enabling family and friends to share high-resolution photos, music, and video clips in the comfort of the living room, without a computer.

"Today's mainstream home entertainment products are entering the high-definition era, which presents a huge opportunity for media devices in the living room like the Iomega ScreenPlay HD Multimedia Drive," said Loren Bryner, ScreenPlay product manager, Iomega Corporation. "The ScreenPlay Drive is a great solution for Windows users -- there's no better way to leverage a big-screen LCD or plasma TV investment. The combination of ScreenPlay and today's televisions give users a seamless way to show off family photos, play music, and enjoy their videos from the best seat in the house."

The portable ScreenPlay HD Multimedia Drive comes with a remote control for easy navigation and includes both HDMI and component video outputs for displaying high-resolution digital photos and video.

"We took everything we learned from previous ScreenPlay products and created a better media-sharing tool that's right on for today's multi-media sharing experience," continued Bryner. "The new ScreenPlay HD Multimedia Drive is an intuitive, easy-to-use solution that not only makes it easier to enjoy all kinds of digital content but also facilitates moving and playing content from one display or location to another."

Iomega ScreenPlay HD Multimedia Drive Technical Description

The ScreenPlay HD Multimedia Drive 500GB weighs 2 pounds and measures a diminutive 7.7" x 2.3" x 5", or about the size of a paperback book.

Inside the ScreenPlay HD Multimedia Drive is a 500GB 3.5 inch 7200 RPM hard drive formatted with the NTFS file system. Video connection options include HDMI, component and composite video, and SCART (RGB). Audio connection options include composite RCA and coaxial S/PDIF outputs. PC transfers use the USB 2.0 interface. USB, composite video, and component video cables are included.

Using the HDMI or component outputs, the user can choose video settings from 480i/480p/720p/1080i (720p and 1080i are achieved through upscaling). Supported media formats include MP3, AC3 (Dolby(R) Digital Encoding), WAV, WMA, MPEG-1, MPEG-2 (AVI/VOB), MPEG-4 (AVI/DiVX 3.11, 4.x, 5.x/XViD) and JPEG.

System Requirements

The Iomega(R) ScreenPlay(TM) HD Multimedia Drive is designed for use with the following PC operating systems: Microsoft(R) Windows(R) 2000 Professional, XP Home/XP Professional/XP Professional x64, Windows Vista(TM).


The Iomega(R) ScreenPlay(TM) HD Multimedia Drive USB 2.0/AV 500GB is now available in the Americas for $209.95. (Price is U.S. suggested retail.) The Iomega ScreenPlay HD Multimedia Drive is expected to be available in international markets in late May for euro 179.99.

About Iomega

Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and the award-winning removable storage technology, the REV(R) Backup Drive. OfficeScreen(R), Iomega's managed security services, available in the U.S. and select markets in Europe, provides enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at Resellers can visit Iomega at

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega(R) ScreenPlay(TM) HD Multimedia Drive USB 2.0/AV 500GB, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward- looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2007, and its most recent Quarterly Report on Form 10-Q.

    *  1GB = 1,000,000,000 bytes.
    ** Examples refer to 3-megapixel JPEG photos (at 4 photos/MB), 128 Kbps
       MP3 audio (at 1.1 min/MB), and 720 x 480 MPEG 2 video (at 11MB/min).

Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, Zip, ScreenPlay, REV, OfficeScreen, StorCenter, and Media Xporter are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

     Media please contact:
     Chris Romoser, Iomega Corporation, (858) 314-7148

     Analyst/Investors, please contact:
     Preston Romm, Iomega Corporation, (858) 314-7188

Web site:

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