Lenovo Achieves Strongest Tablet Shipment Growth in Wake of Huawei Troubles in Q4 2019

Huawei focused on China but global shipments declined -8% while Lenovo expanded in almost every region, pushing global shipments 8% higher

BOSTON — (BUSINESS WIRE) — February 4, 2020As outside political-economic forces weigh on its main competitor Huawei, Strategy Analytics reports Lenovo tablet shipments grew 8% year-on-year to 2.5 million units and its market share rose 0.9 percentage points to 5.2% globally in Q4 2019. Huawei felt pressure from the US-China trade war while Amazon had some hangover from its blockbuster Prime Day results, pulling demand forward from this holiday quarter. This jockeying of fortunes is indicative of a tablet market still in consolidation, as the market shrank -7% in 2019 from 2018 levels.

The full report from Strategy Analytics’ Connected Computing Devices (CCD) service, Preliminary Global Tablet Shipments and Market Share: Q4 2019 Results can be found here: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/market-data/report-detail/preliminary-global-tablet-shipments-and-market-share-q4-2019-results-040220

Lenovo grew its business in every region outside of Asia Pacific due to Huawei's heavy focus on China and edging out many competitors there. Lenovo maintains a good mix of low-cost Android tablets to complement its high and mid-tier Windows Detachable 2-in-1s but its Android business faces the same strong headwinds that all other major vendors face. The trade restrictions on Huawei have positively impacted Lenovo’s tablet business but there are glimmers of hope in its products, like the new Smart Tab M10 and P10 models, which double as Alexa-enabled smart displays with a dock bundled in the box. Bold innovations like the ThinkPad X1 Fold foldable PC/Tablet coming in mid-2020 will also set Lenovo apart from its competition.

Eric Smith, Director – Connected Computing said, “A massive shift has taken place for Huawei to focus on the domestic Chinese market and sell older inventory in EMEA and Asia (excluding China). This pattern will intensify until the China-US trade war reaches detente and while there have been positive signs with the Phase 1 trade deal signed last month, tariffs and US component/software supply restrictions are still in place, and will likely will be until after the November 2020 US presidential election.”

Chirag Upadhyay, Senior Research Analyst added, “The commercial refresh has been a disappointing period for Detachables as Windows mobile computing demand has favored thin-and-light notebooks in the premium tier. Adding to this trouble, most Windows Detachable 2-in-1 vendors are exclusively targeting the premium tier for enterprise users to make higher profits but a crowded market prevents all vendors from growing at once, especially now that Apple is competing strongly with two iPad Pro models and an iPad Air (with keyboard) in this price tier. Even with Apple’s new-found competitive strength, the company’s tablet shipments fell -7% in Q4 2019 as iPad Pro demand fell sharply in the holiday quarter.”

Exhibit 1: Most Major Tablet Brands Faced Lower Shipments in Q4 20191

Global Tablet Shipments by Vendor
(Preliminary Results, Millions of Units)

Vendor

Q4 '19

2019

Q4 '18

2018

Apple

13.5

 

44.3

 

14.5

 

44.9

 

Samsung

7.0

 

21.8

 

7.5

 

23.1

 

Amazon

4.9

 

15.2

 

5.4

 

11.6

 

Huawei

4.3

 

14.4

 

4.6

 

15.4

 

Lenovo

2.5

 

8.5

 

2.3

 

8.8

 

Others

16.5

 

55.9

 

20.0

 

69.3

 

Totals

48.6

 

160.2

 

54.4

 

173.1

 

 

 

 

 

 

Global Tablet Market Share by Vendor
(Preliminary Results, % of Total Shipments)

Vendor

Q4 '19

2019

Q4 '18

2018

Apple

27.8

%

27.7

%

26.7

%

25.9

%

Samsung

14.4

%

13.6

%

13.7

%

13.3

%

Amazon

10.0

%

9.5

%

10.0

%

6.7

%

Huawei

8.7

%

9.0

%

8.5

%

8.9

%

Lenovo

5.2

%

5.3

%

4.3

%

5.1

%

All Others

33.9

%

34.9

%

36.8

%

40.1

%

Totals

100.0

%

100.0

%

100.0

%

100.0

%

Source: Strategy Analytics' Connected Computing Devices service

Exhibit 2: Share Falling as Notebooks Take Center Stage in Commercial Refresh 1

Global Tablet Shipments by Operating System
(Preliminary Results, Millions of Units)

Operating System

Q4 '19

2019

Q4 '18

2018

Android

29.1

 

95.1

 

32.6

 

104.0

 

iOS

13.5

 

44.3

 

14.5

 

44.9

 

Windows

5.8

 

20.1

 

7.1

 

24.0

 

Others

0.2

 

0.7

 

0.2

 

0.2

 

Totals

48.6

 

160.2

 

54.4

 

173.1

 

 

 

 

 

 

Global Tablet Market Share by Operating System
(Preliminary Results, % of Total Shipments)

Operating System

Q4 '19

2019

Q4 '18

2018

Android

59.8

%

59.4

%

59.9

%

60.1

%

iOS

27.8

%

27.7

%

26.7

%

25.9

%

Windows

11.9

%

12.6

%

13.0

%

13.8

%

Others

0.5

%

0.4

%

0.4

%

0.1

%

Totals

100.0

%

100.0

%

100.0

%

100.0

%

Source: Strategy Analytics' Connected Computing Devices service


1 | 2  Next Page »



Review Article Be the first to review this article
Featured Video
Latest Blog Posts
Alex Carrick, Chief Economist at ConstructConnectThe AEC Lens
by Alex Carrick, Chief Economist at ConstructConnect
9 Mid-February Economic Nuggets
Jobs
Software Engineer II - MCAD for ANSYS, Inc. at san jose, California
Advanced GIS Specialist for Wisconsin Department of Natural Resources at Madison, Wisconsin
Mechanical Engineer for Arista Networks at Santa Clara, California
Upcoming Events
International Confex at ExCeL London London United Kingdom - Feb 25 - 26, 2020
Connected Plant Conference at The Westin Peachtree Plaza Atlanta Georgia - Feb 25 - 27, 2020
GRAPP 2020 at The Grand Hotel Excelsior Valletta Malta - Feb 27 - 29, 2020
JEC World at Paris Nord Villepinte France - Mar 3 - 5, 2020
Kenesto: 30 day trial
Bentley: Livestream On Demand



© 2020 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise