THEIA interactive introduces data prep productivity tool OPTIM during autodesk university, 2019

Las Vegas, NV, Nov 19, 2019 - Visualization pros Theia Interactive announced the rollout of their workflow data prep tool Optim today at Autodesk University 2019.

Originally designed as an in-house workaround to speed up the issues which plagued Theia’s team of 3D artists and developers, Optim greatly enhances the efficiency of Unreal Engine’s Datasmith by giving users control of their imports and optimizations with a sleek, easy-to-use interface.

One of Optim’s most valuable features gives users the ability to build a custom configuration of “Smart Rules” that tackle the worst parts of the data prep process, saving time on repetitive, tedious tasks that delay getting projects into real-time. 


Jeff Parido, Virtual Design and Construction Specialist for Tutor Perini Building Corp, is an enthusiastic supporter of Optim’s smart rules strategy: “In addition to making my large Datasmith files smaller in size, Optim saves me a massive amount of time by combining all of my materials with the same name. This allows me to change one material (like drywall for example) and have it propagate throughout my entire model. This alone saves hours of dragging and dropping materials to the right mesh.”

Theia’s CTO, Stephen Phillips, echoes Parido when he describes his team’s motivation for creating Optim: Over the years I've watched my team waste literally thousands of hours on the tedious dirty work of prepping our customers' 3D files for virtual reality. With all the repetition of deleting meshes, decimating meshes, levels of detail, and manual material reassignment, we realized that we had to streamline that process. Building Optim and having the ability to automate those repetitive tasks through our rule system is saving us and our customers a significant number of weeks and dollars on every incoming visualization project.”

Optim’s guided interface means that experts and novices alike are able to seamlessly optimize data files, and streamline future projects with saveable, repeatable presets. 

In addition to a free 30 Day Trial, Theia is also offering an introductory discount for an annual Optim membership, now through December 31, 2019.

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About Theia Interactive - As early adopters of real-time rendering for VR and AR and dedicated users of Unreal Engine, Theia Interactive has created award-winning visualizations for companies such as Nvidia, HP, Mohawk Group, Toll Brothers, Suffolk Construction, and Epic Games. An HP Preferred Partner, Theia has extensive experience designing and making architectural walkthroughs, interior design configurators, augmented reality product demonstrations, virtual reality training simulators, and marketing experiences for different brands.


In addition to building an extensive portfolio of client-directed projects, Theia’s talented team of artists and developers translate their daily workflow challenges into real-world software solutions for companies and individuals who want to maximize productivity and refine and improve visual fidelity, all while saving time and money. 


Theia’s mantra and the catalyst for developing Optim are straightforward and simple: “Better, Smarter, Faster.”

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