ESD Alliance Takes SMART Design to SEMICON Europa




Program Features Presentations, Panel Discussion on Designing Electronic Systems for Future Applications to Showcase Advances in Electronic System Design

MILPITAS , CALIF. –– October 22, 2019 –– The Electronic System Design (ESD) Alliance, a SEMI Strategic Association Partner, today unveiled SMART Design, the first system-centric series showcasing advances in electronic system design to be held at SEMICON Europa.

SEMICON Europa will begin Tuesday, November 12, through Friday, November 15, at Messe München in Munich, Germany. SMART Design is scheduled for Wednesday, November 13, from 2:30 p.m. until 5 p.m. in TechARENA 1, Hall B1.

Also debuting this year at SEMICON Europa is the SMART Transportation Forum led by SEMI’s Global Automotive Advisory Council (GAAC) with presentations from the design, semiconductor equipment and materials suppliers and automotive OEM communities. “Including SMART Design into the SEMICON Europa program is especially timely as transportation and automotive electronics become increasingly reliant upon design tools and methodologies,” says Bob Smith, executive director of the ESD Alliance. The SMART Transportation Forum, “Connected-to-Everything Automated Mobility,” will be held Tuesday, November 12, from 9:30 a.m. until 3:30 p.m. in Room 14C at International Congress Center Munich.

SMART Design’s program, “Designing Electronic Systems for Future Applications,” will feature a series of presentations and a panel discussion highlighting how advances in electronic system design are enabling emerging and future applications.

After introductory remarks from Smith, Babak Taheri, Silvaco’s chief executive officer (CEO) and chief technology officer (CTO), will present “Next Generation SoC Design: From Atoms to Systems.” “Near-Threshold Logic Benefits the Full Application Stack,” will be addressed by Lauri Koskinen, CTO of Minima Processor. Next up will be “Deep Learning for Electronics Manufacturing” by Javier Cabello, software and vision engineer at Mycronic AB.

David Pellerin, head of worldwide business development, Hitech/Semiconductor for Amazon Web Services, will offer a look at “Cloud-Accelerated Innovation for Semiconductor Design and Verification.” Ian Campbell, OnScale’s CEO, follows with a presentation describing “Cloud Engineering Simulation: A Game Changer for Engineers.” The last presentation before a closing panel session is titled, “Addressing the ‘New-Space’ Paradigm Shift in Development and Production of High Reliability, Space Grade Semiconductor Components.” The presenter will be Christian Sayer, field applications engineer from Cobham Advanced Electronics Solutions.

Jim Hogan, managing partner of Vista Ventures, LLC., will moderate “The Risk of Obsolete Design and Verification Environments in the RISC-V Era.” Panelists include Gabriele Pulini, senior business development manager at Mentor, a Siemens Business; Silvaco’s Babak Taheri; Adnan Hamid, Breker Verification Systems’ CEO; and Paul Cunningham, corporate vice president and general manager of the System Verification Group from Cadence Design Systems, Inc.

A networking hour hosted by the ESD Alliance and SEMI immediately follows.

About the Electronic System Design Alliance

The Electronic System Design (ESD) Alliance, a SEMI Strategic Association Partner representing members in the electronic system and semiconductor design ecosystem, is a community that addresses technical, marketing, economic and legislative issues affecting the entire industry. It acts as the central voice to communicate and promote the value of the semiconductor design ecosystem as a vital component of the global electronics industry. Visit to learn more.

Follow the ESD Alliance

ESD Alliance Bridging the Frontier blog

Twitter: @ESDAlliance

About SEMI

SEMI® connects more than 2,100 member companies and 1.3 million professionals worldwide to advance the technology and business of electronics design and manufacturing. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster, more powerful, and more affordable electronic products. Electronic System Design Alliance (ESD Alliance), FlexTech, the Fab Owners Alliance (FOA) and the MEMS & Sensors Industry Group (MSIG) are SEMI Strategic Association Partners, defined communities within SEMI focused on specific technologies. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Bangalore, Berlin, Brussels, Grenoble, Hsinchu, Seoul, Shanghai, Silicon Valley (Milpitas, Calif.), Singapore, Tokyo, and Washington, D.C. For more information, visit and follow SEMI on LinkedIn and Twitter.

All trademarks and registered trademarks are the property of their respective owners.

Association Contacts

Nanette Collins

Public Relations for the ESD Alliance
Phone: 1.617.437.1822
Email: Email Contact
Michael Hall/SEMI
Phone: 1.408.943.7988
Email: Email Contact

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