Project Frog Names Shirin Arnold to Leadership Team as Vice President, Software Sales


SAN FRANCISCO — (BUSINESS WIRE) — September 18, 2019 — Project Frog, a leader in developing scalable Industrialized Construction (IC) solutions, today announced Shirin Arnold, an industry veteran with over 15 years of experience in technology as a solution in construction, has joined the executive management team as vice president of software sales. Arnold will lead and manage partnerships with companies interested in Industrialized Construction (IC) and Design for Manufacture and Assembly (DfMA) content management in a Building Information Modeling (BIM) environment. Additionally, she will be at the forefront in assisting customers in leveraging Project Frog’s experience in the industry to increase the effectiveness of their build strategies and to reach their goals using Project Frog’s innovative software and technology.

“I am thrilled Shirin is joining our team, delivering an experienced, thoughtful and insider perspective to AEC technology,” said Drew Buechley, Project Frog CEO. “This strategic hire strengthens our position in the construction automation technology sector. Shirin’s experience in construction technology solutions enables her to be a powerful, technical voice for our customers.”

Arnold has a deep understanding of construction, beginning at Webcor Builders where she developed her passion for technology as a solution to promote efficiency within the industry. Arnold has extensive experience in the technology sector, as both a product manager and in leadership roles, including co-founding the first Virtual Design and Construction (VDC) consultancy in Switzerland. Most recently, Arnold was at Autodesk® where she drove product strategy and launch, as well as the ongoing development of Autodesk BIM 360™ field management. She was the global face of the product, working directly with customers to ensure their success. Arnold also held positions at DPR Construction where she co-initiated VueOps, a cloud-based solution for facility operations building intelligence. As vice president at Credit Suisse, she led the global implementation of a project management solution for both the Chief Financial Office IT and the Chief Risk Office IT.

Arnold has a Masters degree in structural engineering from Stanford University, is a thought leader, industry expert and driver of change. At Project Frog, she will be integral to the company’s technology development for the AEC market.

“I am ecstatic to be joining Project Frog today,” said Shirin Arnold, Project Frog’s vice president of software sales. From my early days in construction at Webcor, I have always focused on efficiency gains in our industry. With this opportunity at Project Frog, I am excited to be working with an amazing team to drive the construction automation software field forward and to lead the commercialization of our innovative solutions.”

About Project Frog

Project Frog, a San Francisco, California-based product and technology company founded in 2006, delivers the platform, software and integration tools needed for the Industrialized Construction (IC) industry to drive mass customization at scale. By focusing on the integration of product and technology methodology, Project Frog automates design and configuration, manufacturing interfaces, and other redundant processes in the AEC world. Over the last 13 years, Project Frog’s deep industry experience and team of architects, engineers, supply chain managers and field experts have transformed the chaos of design and construction to a straightforward science, leading to the creation of its Industrialized Construction-as-a-Service (ICaaSSM) platform. For more information, visit


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