Santa Ana Groundbreaking Marks Milestone for Primior on Its First Opportunity Zone Project

NEWPORT BEACH, Calif. – July 15, 2019 – Primior, a leading real estate development and investment management firm, broke ground on its First Harbor Plaza development in Santa Ana on Wed., June 26, 2019. The project is the first of two Opportunity Zone developments for the firm in that city. Construction on the project is expected to begin in the third quarter of 2019.

The celebration was attended by area community, development and government representatives who expressed their enthusiastic support for the project. Addressing the audience were:

Johnney Zhang, CEO, Primior
David Daneshforooz, CEO, Contour
Dave Elliott, President & CEO, Santa Ana Chamber of Commerce
David Penaloza, Councilmember, Santa Ana City Council
Kristine Ridge, City Manager, City of Santa Ana
Ghazal Seino, Field Representative, Office of State Assemblyman Phillip Chen

“We are very proud of the strong growth that Primior has achieved in Southern California. A key to that success has been a highly collaborative planning process with all stakeholders for each project,” Zhang said. “That spirit is based on our commitment to connecting with local communities and playing an important role in economic development wherever we build.”

The distinguished speakers articulated their collective excitement for the project and its potential for further reinvigorating the commercial and lifestyle resources in the surrounding area. It was also noted that the project is ideally aligned with the overall goals and direction of the city. As an interesting historical highlight, the 67,953-sq.-ft. property had been in the hands of a family for some 70 years and will now be revitalized to complete the set of mixed-use properties surrounding the busy intersection of N. Harbor Blvd. and W. First St. In addition, Primior received special certificates of recognition from State Assemblyman Phillip Chen and the Santa Ana City Council.

“There is nothing more exciting than a groundbreaking for a new addition to our community,” Penaloza remarked. “We are very happy to see positive developments like this that we know will be handled with tender loving care. Our sincere thanks go to Primior for choosing our city.”

The project is a 40,129-sq.-ft. restaurant, retail, office and medical property located in one of Santa Ana’s busiest areas with high traffic counts of some 71,000 cars daily. The surrounding area has a population of just over 784,000 within five miles.

It will include two structures. Building 1 encompassing some 14,400 sq. ft. in two large anchor suites and five smaller spaces on the first floor, with the same configuration on the second floor. Building 2 includes approximately 3,880 sq. ft. on the first floor, two suites on the second floor totaling 3,778 sq. ft. and a third-floor suite of 3,778 sq. ft. to be occupied by Optima Salon Suites.

Primior offers a uniquely integrated suite of real estate services designed to produce superior levels of value, income generation and return on investment. Its investment properties include single development projects, REITs and Opportunity Funds.

For more information on Primior and its portfolio of services, visit

About Primior

Primior is a strategic real estate development and investment management firm offering a uniquely integrated suite of services and resources to maximize returns for its investors. The full-service firm is focused on generating attractive, risk-adjusted returns for investors over the long term. Its deep expertise, professional team and cutting-edge technology combine to deliver superior levels of value, income generation and return on investment.


Rachel Reenders
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