New USGBC Research Explores Green Building Industry's Role in Highlighting the Importance of Buildings as a Global Solution

First wave of research is part of the Living Standard initiative, which seeks to raise the quality of life for people around the world through research and storytelling

WASHINGTON, April 8, 2019 — (PRNewswire) —  As part of its Living Standard initiative, today, the U.S. Green Building Council ( USGBC) released a new U.S. public research report titled Standard Issue that sets out to better gauge how the public feels about issues at the core of the green building community's mission: sustainability, green buildings and the environment. The report takes a closer look at Americans' views on environmental issues and how the green building industry can be better positioned as a global solution. As part of the report, USGBC commissioned ClearPath Strategies, a global public opinion research company, to conduct qualitative and quantitative research across five regions of the U.S.

"For more than a quarter century now, the USGBC community has worked to prove that buildings are very much living entities that, if created with forethought and compassion, can mitigate climate-related risks," said Mahesh Ramanujam, president and CEO, USGBC. "But we need to do more. We know that green buildings are only part of the solution to lengthening and bettering the lives of every person on the planet. That's why the heart of the green building community's efforts must go beyond construction or efficiency. Instead, our focus must be on what matters most within our buildings: people. This research questions our conventional wisdom and experience and helps inform our strategy for the future."

USGBC is working to elevate the role of green buildings beyond the environment and economy and focus on the personal health and well-being benefits they provide. The report found that while three-quarters of respondents said environmental problems are very or somewhat important to them, they do very little to address the problems in their own lives, considering it too daunting a task.

The research also shows that people want to live in a healthy environment, but don't typically associate green buildings with being part of the solution. When asked which terms most strongly relate to the environment and being green, only 11 percent said green buildings.

When considering the connection between green buildings and personal health, almost a third (32 percent) indicated they have direct, personal experience with bad health associated with poor environments or living situations. In addition, when ranking how healthy their local environment is on a scale of 1-10, 65 percent gave it less than an eight.

The research suggests there is a gap between the enormity of the problem and how people seek to address it in their daily lives, and that the green building community can mobilize and inspire change by connecting messaging to healthy outcomes for human beings.

"When people think about emissions, they think about cars, power plants and industries. They rarely think about buildings, leaving the green building community with a messaging mountain to climb," continued Ramanujam. "We are not reaching the broader population effectively enough to change their behavior or decisions on the scale necessary to combat climate-related risks."

Through these research findings, USGBC has identified key areas to talk about how green buildings can help, who they help and why they are necessary:

  • Promote Healthy Outcomes: Sustainable cities improve people's lives and better designed spaces help people live longer, healthier and happier lives. Toxin-free materials, good air ventilation and air-purifying plants, all together in a home or workplace, can improve physical health and comfort by reducing symptoms of allergies and respiratory related illnesses like asthma.
  • Future Generations: At the rate the planet is warming, catastrophe is almost certain. If we continue to do nothing, our children will ask, 'How could you do this to us?' And they will be right. Our future generations deserve to live in a healthy, thriving environment where they live, learn, work and play. The time to act is now.
  • Planetary Stakes: With more natural disasters, drought, fires and hunger, our global environment is getting worse every day. Now United Nations climate scientists report that if we do not make dramatic changes in how we live and the fuel we consume, we will have an environmental catastrophe by 2030.

This is the first of several public research reports that will be released through the  Living Standard campaign, which was launched at the 2018 Greenbuild International Conference and Expo in Chicago and is focused on the belief that storytelling can lead to a more sustainable world. The campaign aims to highlight stories – big and small – that capture how USGBC, the LEED green building rating system and other sustainability programs are raising the quality of life for people around the world.

The Living Standard study included both qualitative and quantitative research conducted in the fall of 2018. The study included focus groups with millennials, community opinion formers, young parents, commercial and residential developers, and a survey of the general public at large.

Visit to learn more, join the campaign and submit stories. USGBC will be releasing additional research reports quarterly in 2019, each with a particular issue and regional focus.

About the U.S. Green Building Council
The U.S. Green Building Council (USGBC) is committed to a prosperous and sustainable future through cost-efficient and energy-saving green buildings. USGBC works toward its mission of market transformation through its LEED green building program, robust educational offerings an international network of local community leaders, the annual  Greenbuild International Conference & Expo, the  Center for Green Schools and  advocacy in support of public policy that encourages and enables green buildings and communities. For more information, visit and connect on  TwitterFacebook and  LinkedIn


Cision View original content:

SOURCE U.S. Green Building Council

Company Name: U.S. Green Building Council

Review Article Be the first to review this article
Featured Video
Latest Blog Posts
Alex Carrick, Chief Economist at ConstructConnectThe AEC Lens
by Alex Carrick, Chief Economist at ConstructConnect
June Jobs Reports: U.S. Bounces Back; Canada Weak M/M but Strong Ytd
Andrew WattsAECCafe Guest Blog
by Andrew Watts
Digital Pattern Books Disrupt Construction Industry
Structural Engineering Lead for K2M Design at Cleveland, Ohio
Project Manager, Architect, for K2M Design at Indianapolis, Indiana
Structural Engineer for Design Everest at San Francisco,, California
Geologist for U. S. Dept. of the Interior at Marsing, Idaho
Geographic Information System Specialist for U. S. Dept. of the Interior at Washington, District Of Columbia
Modeling and Simulation / HWIL Engineer for Lockheed Martin at Orlando, Florida
Upcoming Events
International Conference on Structures and Architecture (ICSA) 2019 at Calouste Gulbenkian Foundation Lisbon Portugal - Jul 24 - 26, 2019
SIGGRAPH 2019 at Los Angeles CA - Jul 28 - 1, 2019
CII Annual Conference 2019 at Manchester Grand Hyatt San Diego San Diego CA - Aug 5 - 9, 2019
2019 Federal Design-Build Symposium at Crystal Gateway Marriott Arlington VA - Aug 7, 2019
Kenesto: 30 day trial
Bentley: - Countless CAD add-ons, plug-ins and more.

Internet Business Systems © 2019 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise