Unity Technologies and NVIDIA Bring Real-Time Ray Tracing to Automotive, Media & Entertainment, and Gaming

Unity and NVIDIA challenge viewers to tell the difference between what is real and what is rendered in real-time

SAN FRANCISCO — (BUSINESS WIRE) — March 18, 2019 — Unity Technologies ( https://unity3d.com), creator of the world’s most widely used real-time 3D development platform, announced it is working closely with NVIDIA to offer production-focused early-access for real-time ray tracing in the High Definition Render Pipeline (HDRP) on April 4, with an optimized preview solution available for customers in the second half of 2019. Once thought impossible to achieve, performant real-time ray tracing delivers, via the NVIDIA RTX platform, photorealistic image quality and lighting for any task where visual fidelity is essential, such as for design, engineering, or marketing, at a fraction of the time of offline rendering solutions. The technology provides a key advantage to creators because it mimics the physical properties of light, allowing developers to make and dynamically alter creations that blur the line between real-time and reality.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190318005803/en/

Real-time Ray Tracing on Unity (Photo: Business Wire)

Real-time Ray Tracing on Unity (Photo: Business Wire)

“As part of our commitment to best-in-class visual fidelity graphics, we rolled out the preview of the High Definition Render Pipeline last year - a highly-optimized, state-of-the-art raster-based solution capable of achieving stunning graphics in real-time on consumer hardware. We built HDRP with the future in mind and today we’re excited to announce that we are working with NVIDIA to adopt its RTX real-time ray tracing capabilities so we could bring this technology to all,” said Natalya Tatarchuk, Vice President of Graphics, Unity Technologies. “Real-time ray tracing moves real-time graphics significantly closer to realism, opening the gates to global rendering effects never before possible in the real-time domain.”

To highlight what is achievable with real-time ray tracing, Unity and NVIDIA collaborated with the BMW Group to showcase the 2019 BMW 8 Series Coupe, recently lauded as “Design of the Year” by Automobile Magazine, in a demo called “ Reality vs. Illusion: Unity Real-Time Ray Tracing.” Rendered in real-time in Unity, viewers are shown a real car and a version of the car powered by Unity and NVIDIA; the dazzling array of lights and visual fidelity makes the vehicles indistinguishable from one another.

For situations that demand maximum photorealism and the highest visual fidelity, ray tracing provides reflections and accurate dynamic computations for global lighting. This more accurately demonstrates the physical properties of a surface and creates lights and shadows that mimic how they would appear in real life. Real-world applications for ray tracing within the automotive industry include the power to create and rapidly iterate on lifelike marketing stills and videos that are near-film quality. In engineering and design, real-time ray tracing’s ability to faithfully recreate real-world materials and lighting scenarios unlocks the capabilities to identify design flaws, such as dangerous reflections or blind spots in a car’s design, and address them before going into production.

“Until NVIDIA RTX, real-time ray tracing was perpetually on the horizon. Now millions of developers working in Unity can achieve amazing graphics with lightning speed,” said Bob Pette, Vice President, Professional Visualization, NVIDIA. “Unity’s plug-and-play resources for developers and popularity with brands large and small make its users a natural audience to take advantage of RTX ray tracing capabilities.”

Unity exists to empower success of the world’s creators with the most accessible and powerful real-time 3D development and monetization platform. Games and experiences made with Unity have reached more than 3 billion devices worldwide this year and were installed more than 29 billion times in the last 12 months. For more information on Unity’s Automotive offerings, please visit the Unity for Automotive & Transportation Website.

About Unity Technologies

Unity is the creator of the world’s most widely used real-time 3D development platform that gives developers around the world the tools to create rich, interactive 2D, 3D, VR and AR experiences in various industries including games, film and entertainment, automotive, architecture, construction and engineering (AEC). Unity’s 1,000 person development team keeps the company at the bleeding-edge of technology by working alongside partners such as Google, Facebook, Magic Leap, Oculus and Microsoft. The platform’s renowned flexibility gives developers the power to target and optimize their creations for 25+ platforms. Games and experiences made with Unity have reached 3 billion devices worldwide and were installed more than 29 billion times in the last 12 months. For more information, visit www.unity3d.com and to see the latest games and experiences created in Unity, go to https://unity.com/madewith.



Contact:

Amanda Taggart
Unity PR
amandat@unity3d.com
310-980-9587
or
Matias Cavallin
Unity PR (Automotive)
Email Contact
323-715-0020
or
Charlie Sinhaseni
Unity PR (Gaming/Graphics)
Email Contact
909-657-8394




Review Article Be the first to review this article
Featured Video
Latest Blog Posts
Alex Carrick, Chief Economist at ConstructConnectThe AEC Lens
by Alex Carrick, Chief Economist at ConstructConnect
U.S. initial jobless claims figure – As of July 17, 2021
Jobs
BIM/CAD Specialist for Gordon Prill, Inc at Sunnyvale, California
Construction Project Manager for Gordon Prill, Inc at Sunnyvale, California
Senior Project Architect for Gordon Prill, Inc at Sunnyvale, California
Structural Project Engineer for 19six Architects at Santa Barbara, California
Electrical Designer for Dinter Engineering at Reno, Nevada
Senior Highway Engineer for RS&H at Jacksonville, Florida
Upcoming Events
ICSD 2021 : 9th International Conference on Sustainable Development, 8 - 9 September Rome, Italy at Roma Eventi, Pontifical Gregorian University Piazza della Pilotta, 4 Rome Rome Italy - Sep 8 - 9, 2021
Urban Planning & Architectural Design for Sustainable Development – 6th Edition at University of Florence Florence Italy - Sep 14 - 16, 2021
NIBS Building Innovation 2021: Virtual Edition. at United States - Sep 27 - 29, 2021
Autodesk University 2021 | Free digital conference at United States - Oct 5 - 14, 2021



© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise