Jakob+MacFarlane Augmented reality for «Augmenting the invisible» Aedes Berlin

Apr 10, 2017 -- Jakob + MacFarlane will unveil 8 projects in augmented reality in occasion of the exhibition “Augmenting the invisible” at the  Aedes Gallery in Berlin from 31 March. The augmented models are used by the agency to describe the process of each project.  To take advantage of the experience, download the jakob + macfarlane (J + M) application on The app store (jakob macfarlane app). A preview is available on instagram, @jakobmacfarlane and on the site facebook Jakobmacfarlane. A catalog  “Augmenting the invisible” is published with trackers that allow the use of the application.  You can have a look to the video demo here .


augmenting the
                    invisible-jakob+macfarlane-frac centre

The work of Jakob + MacFarlane is precisely located at the intersection of Digital and physical, between a prospective vision and an experienced vision. It is at the same time, both a dialogue between the physical experience of each day and the digital world, and an invitation to a permanent conversation about this relationship. The agency is continuing its experiments to formalize its Architecture in space. The exhibition hosts the first retrospective on the work of Jakob + MacFarlane in Germany. The Multidisciplinary Architecture Studio And multicultural, founded by Dominique Jakob and Brendan MacFarlane in 1997, is one of the most experimental offices in Paris, France. Projects such as The “Turbulences – Frac Center” in Orléans, the restaurant “Georges” in the center Pompidou, the “Cube Orange”, the headquarters of Euronews in Lyon and the “conservatoire” Music and Dance “in Noisy-le-Sec are the results of their unique process in architecture, through which the agency has developed the exploration of digital technologies, both as a design tool and as means of production: a particular and individual vision that redefines the context in which it is inserted.

                    Herold-Jakob+MacFarlane app-25RVB

By mixing the means of normative and augmented representations, “Augmenting the Invisible “will present 8 projects characteristic of the impressive practice of Jakob + MacFarlane with the restaurant Georges at Center Pompidou, Paris (2000), The Docks of Paris – City of Fashion and Design Paris (2008), Les Turbulences FRAC Center Orléans (2013), the Orange Cube – Lyon (2010), the Green Cube Euronews – Lyon (2014), Connected House – Boulogne (2016), Herold Housing- Paris (2008), The Conservatory of Music and Dance – Noisy le Sec (2017) and the perfume shop Frédéric Malle, Paris (2016).

augmenting the
                    invisible-jakob+macfarlane-cité de la mode

Jakob + MacFarlane “Augmenting the invisible”

Download the app on  Apple store

Preview Instagram @jakobmacfarlane

And  www.jakobmacfarlane.com.


Aedes Architecture Forum

Christinenstr. 18-19, 10119 Berlin

Exhibition : 1 April – 18 May 2017

Hours : Tuesday – Friday 11 am – 6:30 pm, Sunday – Monday 1 – 5 pm

The exhibition is made possible by the generous support of :

Cardinal, Citynox, Serge Ferrari, Knauf
We thank the Aedes partners for their support:

Zumtobel, Schindler/The PORT Technology, Carpet Concept 



Review Article Be the first to review this article
Featured Video
Latest Blog Posts
Alex Carrick, Chief Economist at ConstructConnectThe AEC Lens
by Alex Carrick, Chief Economist at ConstructConnect
From Within the Herd (June 1, 2020) – Word Processing vs Meat Processing
GIS Analyst #14713 for State of Missouri at Jefferson City,, Missouri
Mechanical Designer for TechnipFMC at Houston,, Texas
Geographic Information System Analyst II for State of Idaho at Boise, Idaho
ROV Pilot II for TechnipFMC at Houston,, Texas
Upcoming Events
BUILDINGSNY -postponed June 17-18, 2020 at Javits Center New York City NY - Jun 17 - 18, 2020
Urban Planning & Architectural Design for Sustainable Development – 5th Edition at Rome,Italy Roma Tre University Rome Italy - Jul 7 - 9, 2020
Cities’ Identity Through Architecture and Arts – 4th Edition at Rome,Italy Rome Italy - Jul 7 - 9, 2020
AEC Next Technology Expo + Conference (NEW DATE), at McCormick Place Chicago IL - Jul 27 - 29, 2020
Kenesto: 30 day trial
Bentley: Livestream On Demand
CADalog.com - Countless CAD add-ons, plug-ins and more.

© 2020 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise