YuppTV Bags the Exclusive Digital Media Rights for the Asia Cup 2016

The OTT provider enables live streaming for the T20 tournament via its app on multiple Internet enabled devices

ATLANTA — (BUSINESS WIRE) — February 11, 2016 — YuppTV, the world’s largest Over-The-Top (OTT) provider for South Asian content, is happy to announce that it has secured the digital media rights for the Asia Cup T20, 2016 to be held on February 24th - March 6th, 2016. While YuppTV has secured exclusive rights to stream Asia Cup 2016 live in the USA, Canada, UK, Europe, Australia, New Zealand and Malaysia, cricket fans in Singapore will also be able to view the tournament via YuppTV app on multiple Internet enabled devices such as Smart TVs, Smart Blu-ray players, streaming media players, laptop, gaming console, smartphones and tablets. The Asia Cup 2016 is scheduled to take place in Dhaka, Bangladesh with the Indian T20 team taking on the host nation on the inaugural day. The much awaited match between India and Pakistan is scheduled for February 27, while India faces the defending champions Sri Lanka on March 1.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160211005886/en/

Speaking on the announcement, Uday Reddy, Founder & CEO, YuppTV said, “Cricket has always been a sport that has incited much passion and following amongst South Asians. By bagging the exclusive digital media rights for the Asia Cup 2016, we are enabling live, on-the-go access to the tournament for the expat community. This partnership will provide them with seamless, real-time access to all the matches and allow viewers to watch their favourite teams in action on their preferred device!”

In addition to Sri Lanka, Bangladesh, India and Pakistan, non-test playing nations Afghanistan, Hong Kong, Oman and UAE will also be competing for a qualifying spot for the tournament. The qualifying round is scheduled to take place at the Khan Shaheb Osman Ali Stadium (KSOAS) in Narayanganj, Afghanistan, between February 19 and February 22, with the winner of the qualifiers then joining the test playing nations in the main event.

YuppTV users can catch all the action on www.yupptv.com or via the YuppTV app on their Smart TVs, Smart Blu-ray players, streaming media players, gaming consoles, smartphones and tablets.

About YuppTV

YuppTV is one of the world’s largest internet-based TV and On-demand service provider, offering more than 200+ TV channels, 5000+ Movies and 100+ TV Shows in 12 languages from South Asia. YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. YuppTV has its presence in more than 50 countries. YuppTV is currently ranked #1 Internet Pay TV platform for South Asians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded South Asian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.

For more information: http://www.yupptv.com/



Contact:

YuppTV
Pooja Diwan, 040-23555055




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