Tablet Market in the US – Technavio Unveils Trends, Forecast & Growth Prospects

Amazon Inc., Apple Inc., and Google Inc. are three key vendors highlighted in a new Technavio report

LONDON — (BUSINESS WIRE) — July 24, 2015 — Technavio has published a new report on the tablet market in the US, which is expected to grow at a CAGR of about 3% from 2015-2019.

Tablet market segmentation including operating system and age group

Technavio’s report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different operating systems, including iOS, Android, Linux, Windows, BlackBerry, and others.

Additionally, analysts have segmented market projections by different age groups, focusing on 18-29 years, 30-49 years, 50-64 years, and those above 65 years.

The report also discusses the tablet market, which can now be segmented on the basis of the demand from various customer segments.

“The specialization and diversification of tablet designs and functions are contributing to the expansion and growth of the market. For example, Nvidia shield tablet has been designed for gaming, although not for hard core gamers, and the nabi kids’ tablet has been designed with customized software for kids,” says Faisal Ghaus, Vice President of Technavio.

Tablet market: Market scope and calculation of market size

This report covers the present scenario and growth prospects for the tablet market in the US from 2015-2019. To calculate the market size, the report considers the revenue generated from the total unit shipments of tablets.

Industry analysis includes:

  • Key Vendors:
    • Amazon Inc.
    • Apple Inc.
    • Google Inc.
    • Microsoft Corp.
    • Samsung Electronics Co. Ltd.
  • Market Growth Drivers:
    • Advantage over Laptops
    • High Penetration of Internet
  • Market Challenges:
    • Emergence of Phablets
    • Dominance of Leading Vendors
  • Market Trends:
    • Catering to Different Customer Segments
    • Adoption in Enterprise and Educational Sectors

View the tablet market in the US report.

Technavio currently has more than 3000 market research reports on a huge range of topics, including 300+ reports on the tablet market:

If you are interested in more information, please contact our media team at


Technavio Research
Jesse Maida
US: +1-630-333-9501
UK: +44-208-123-1770
Media & Marketing Executive
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