Trevelino/Keller Throws Itself Into Apple Watch Phenomenon, Encouraging Consumers To Guess Total Number Of Watches Sold In The First Week

With a Focus on Launching Disruptive Companies and Products, Atlanta-based Agency Predicts Apple Watch Will Be This Year's Disruptive Bellwether

ATLANTA, April 9, 2015 — (PRNewswire) — Trevelino/Keller, a public relations and digital marketing agency recognized for its work with technology companies and serial entrepreneurs, believes the Apple Watch will be this year's disruptive product from the moment Apple says "go" tomorrow with pre-orders.

Trevelino/Keller Communications.

While the new Apple Watch will debut in sport, fashion and utility categories, Trevelino/Keller sees one of America's longest standing watch niches, the anniversary watch, losing its gold luster to the new wave of A-Watches. It believes so strongly in this particular disruption, it's going to be one of the first companies in America to purchase the A Watch for its entire company in conjunction with their next anniversary with the firm.

"We're huge fans of disruptive brands, and over the last 10 to 15 years, Apple has been the global marketplace's Trojan Horse, showing up unannounced and changing the face of industries," says Dean Trevelino, principal of Trevelino/Keller. "We think this product is a reflection of the kinds of brands and companies we like to represent, and the product itself will rest comfortably on the wrists of each member of our team."

The agency plans to make its pre-order reservations for Apple Watches the second they are available tomorrow. 

Start-Opia, Agency's Startup Portal and Marketplace, Sponsors the Awesome A-Sport Watch Contest

In related news, the agency's own Start-Opia, a directory-driven web portal, information ecosystem and marketplace connecting startups with capitalists, experts, associations and supporting organizations, announces a contest to award one of what it calls the Awesome A-Sport Watch to the first person who most accurately guesses the number of Apple Watches sold by May 1.

"One analyst is predicting that Apple might sell 300,000 of the disruptive gadgets during its pre-order period and up to one million Apple Watches in its first weekend," says Genna Keller, co-founder with Trevelino. "We're not so sure about that. We feel the tech community might have a more accurate say, and we're inviting them to make their voices heard."

The contest, which is hosted on Start-Opia's Facebook page, begins April 9 and runs through Friday, May 1.  All entrants must first like the Facebook page before making a prediction, and each entrant can make only one prediction. The entrant to first guess closest to the actual sales number released by Apple will be declared the winner. Track the contest at #AWatchContest.

About Trevelino/Keller
Headquartered in Atlanta with a presence in San Francisco, Orlando, Fla., and Charleston, SC, Trevelino/Keller services emerging and established brands under the public relations and digital marketing banner. Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency in North America, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health. 

Trevelino/Keller differentiates itself, in part, through its T/K Networks which include WheelhouseTK, an extended marketing services consortium; Atlas Alliance, a global network of partners based in Europe, Middle East, South America and Asia Pacific; Groovy Studios, its creative platform; Consume Brands, a food and beverage collaboration; and, Start-Opia, an information ecosystem designed to expedite the search for startups, capitalists, experts and influencers. For more info on Trevelino/Keller, visit  

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SOURCE Trevelino/Keller

Colleen Murphy, Trevelino/Keller, (404) 214-0722 x109
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