Breakthrough technology dedicated to the development and integration of embedded Advanced Driver Assistance Systems (ADAS)
- Access to the fast-growing Advanced Driver Assistance System market driven by increased requirements in terms of safety standards
- Further expansion of the offering value of ESI Group’s solution in active safety
- Promising value-creation potential related to CIVITEC innovative technology and synergies with ESI Group’s offer
PARIS — (BUSINESS WIRE) — March 28, 2015 — Alain de Rouvray, ESI Group’s Chairman and CEO states: “This new expertise of assistance to human perception, coupled with the excellent IFSTTAR partnership, provides opportunity to take into account the interactions of a vehicle, or any other industrial product, with its scalable immersive environment. Once integrated into digital 3D modeling, it will enable dramatically accelerated design and prototyping of embedded control and security systems and thereby strengthen the value of our global solutions in virtual prototyping. For ESI Group’s industrial partners, Advanced Driver Assistance Systems (ADAS) present a major technological challenge as efficiency must be built upon the quality of interaction between digital modeling and human perception. The growing requirements in terms of active safety make it important and urgent to integrate ADAS systems in virtual prototyping, complementing the existing constraints of passive safety during product development. Clearly strategic for ESI Group, this operation amplifies our technological and commercial synergies in many sectors, including automotive, aerospace and more generally address the new societal challenges of the mobility and safety industries”.
Founded in 2009, CIVITEC is a spin-off of IFSTTAR, the French Institute of Science, Transport Technology and Network Development which until recently was its main shareholder. CIVITEC has capitalized on years of R&D by IFSTTAR and its know-how in perception sensors simulation and algorithmic development. This breakthrough technology is commercially available via its flagship platform, Pro-siVICTM, owned by ESI Group following the acquisition of an 80% stake in CIVITEC. This represents a unique opportunity for ESI Group to commercialize CIVITEC technology, industrializing their innovative development platform and building on ESI’s solid track record of integrating new offerings in the solutions delivered through its worldwide commercial network.
Pro-siVICTM enables industrial players to develop perception assistance systems from the design phase to the final testing. Implementation of such modules is highly complex, as it requires the 3D modelling of ultra-realistic environment conditions, digitally transcribed using sensors simulation and wrapped in an optimized interface that improves operators’ perception. The man-to-machine interface must provide an operator, such as a vehicle driver, with the best information available to enable him or her to make better decisions. Perception assistance systems are critical to the deployment of active safety systems, today considered as crucial for the automotive and aeronautic industries.
Access to the fast-growing Advanced Driver Assistance System market driven by increased requirements in terms of safety standards
This operation will provide the Group with a new strategic positioning on the fast-growing Advanced Driver Assistance System (ADAS) market. The objective of Electronic and IT embedded systems is to improve driver perception of the environment and thereby create powerful leverage for effective active safety, defined as the elements to avoid crashes. Active safety is increasingly included in the Euro NCAP certification test for the whole pre-crash phase so the demand from constructors will remain buoyant and be driven by the continuous requirement for integration of related technology and connectivity in cars. The cost of the driving campaign to obtain active safety qualification could reach between €10 million and 30 million per year, in the absence of sensors and tools for virtual prototyping. This is due to the various test coverage iterations imposed by the unlimited number of possible environments. The Pro-siVICTM solution addresses this issue by simulating a 3D environment as seen by the sensors, and allows the creation of ADAS with substantially reduced development costs. The ADAS market is expected to show a 20%1 average annual growth over the 2015-2019 period. In 2014 the active safety tests represented 20% of the global score, vs. 10% in 2010. This trend will accelerate as automated systems have an increased influence on safety until, as expected by 2025, vehicles can be fully autonomous.
1 Source: “The future of active safety” by Arthur D. Little
Further expansion of the offering value of ESI Group’s solution in active safety
The car of the future will require specific solutions able to co-integrate the development of all safety aspects, from product conception to virtual prototyping. By reaching a major milestone in its technological development strategy offer, ESI Group, already a recognized pioneer and world leader in passive safety digital solutions and virtual modelling, will provide automotive groups with a holistic solution embracing all safety issues.
This new offering value, including tools for ADAS modeling and
prototyping, should create efficient leverage to target new clients and
further expand current partnerships. It is perfectly in line with the
nature of ESI Group’s solution, originally developed to achieve cost and
time savings while spurring innovation.