Casual Puzzle Game LINE: Disney Tsum Tsum Reaches 40 Million Downloads Worldwide

Holds Special Rewards for Completing Daily Missions Event and Other Promotions to Celebrate

TOKYO, Feb. 19, 2015 — (PRNewswire) —  LINE Corporation, owner and operator of the free call and messaging app LINE, announced that its casual puzzle game "LINE: Disney Tsum Tsum", available for free on Android and iPhone devices, surpassed 40 million downloads worldwide on February 10.

LINE: Disney Tsum Tsum is a puzzle game that features the popular "Tsum Tsum" series of stuffed toys designed after popular Disney characters.

LINE: Disney Tsum Tsum is a puzzle game that features the popular "Tsum Tsum" series of stuffed toys designed after popular Disney characters.

Since launching in Japan on January 29, 2014, the simple and enjoyable gameplay concept of connecting 3 or more "Tsums" to gain points, as well as the game's use of charming and adorable Disney characters, has appealed to a wide range of users. Its popularity has led to an English version and releases in 40 countries and regions around the world, centered in the United Kingdom and other European markets as well as Taiwan, Thailand, and other key markets in East Asia.

In addition to the game's impressive domestic success, Tsum Tsum has captured a significant fan base in the United States, with download numbers and sales figures showing a steady growth trend globally. The app has also performed well in Taiwan, Thailand and other global markets, leading to a new record of 40 million total downloads worldwide on February 10. The game also boasts the number one ranking in Japan and four other countries on Apple's App Store (Hong Kong, Laos, Taiwan, and Thailand), as well as the top spot in four nations on Google Play.

A special promotion will take place to celebrate reaching the 40 million downloads milestone. From 12 am on February 19 through 11:59 pm on February 22 (GMT+9), the appearance rate for certain Tsums will be boosted and the reward for clearing Daily Missions will be increased greatly during the event period.

Promotion Details
Title: 40 Million Downloads Celebration!
Period: From 12 am on February 19 till 11:59 pm on February 22 (GMT+9)
Event #1 – Increased Appearance Rate for Certain Tsums
The rate at which Maleficent, Elsa, and Baymax appear in Premium Boxes will be boosted.
Event #2 – More Rubies!
Get 20% more Rubies during the event period
Event #3 – Increased Rewards for Daily Missions
The rewards for clearing Daily Missions will be increased during the event period. Players can earn up to a bonus 40,000 Coins during the four day event.

LINE: Disney Tsum Tsum
Supported devices: Android and iPhone
Supported languages: English, Japanese, and Korean
Supported regions: Global (Except China)
Service began: January 29, 2014 (Japanese), July 1, 2014 (English), and September 17, 2014 (Korean)
Cost: Free-to-play (offers in-app purchases)
Developer: NHN PlayArt Corporation
Operator: LINE Corporation
Copyright: © Disney ©Disney/Pixar
App Store: 
Google Play:

Android and Google Play are registered trademarks of Google Inc. IPhone, iTunes and App Store are registered trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners. All information is true and accurate at the time of publication, and subject to change without notice.

About LINE Corporation
LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries, ranking first in the free app category in 60 countries. LINE offers free one-to-one and group messaging, as well as free domestic and international voice and video calls. LINE also includes a wide array of social elements such as fun and expressive stickers, a personal Home, a Timeline, and numerous LINE family apps, including LINE games and LINE camera. For more information about LINE, please visit  

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SOURCE LINE Corporation

LINE Corporation
Hazuki Yamada, Global PR Manager, Phone: +81-70-5077-6073, Email: Email Contact

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