InformationWeek Geekend: Jitters About Starbucks' New App

Geekend author David Wagner looks at Starbucks' new order ahead app, and it leaves him scratching his head while waiting for his latte on line.

NEW YORK, Dec. 5, 2014 — (PRNewswire) — When it comes to Starbucks' new order ahead app, there's a good reason why caffeine-addicted IT managers and developers should wait online for their next venti mocha or latte.

(UBM Tech/InformationWeek)

InformationWeek Geekend author David Wagner has checked out of the new Starbucks app, and finds it not in keeping with the coffee house's overall theme of a slow-placed bistro where people can relax, read, and sip a beverage before rushing off.

It's enough to give Wagner the jitters. If Starbucks is speeding up, what does that say about the company? What are the lessons for app developers? As Wagner writes:

"That matters to any IT professional. Because if your app isn't aligned to your company values, your marketing strategy, your customer's needs, your app is pointless."

Every week, David Wagner's Geekend column looks at the sometimes funny, sometimes head scratching intersection between technology and the geeks who love it.

Join the conversation right now, and lend your voice to the discussion.

About InformationWeek
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UBM Tech is a global media business that brings together the world's technology communities through live events, online properties, and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content, and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full-range marketing services division, includes custom events, content marketing solutions, community development, and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM LLC, a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com/

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