Kaon Interactive's 3D Product Applications Gain Momentum as the New Standard in IT & Telecom Equipment Marketing

SAN FRANCISCO, CA -- (Marketwired) -- Sep 29, 2014 -- ORACLE OPENWORLD 2014 -- Kaon Interactive, the leading provider of interactive 3D product marketing and sales applications, announced today that Oracle OpenWorld's host company, and top IT and telecom marketers Nimble Storage, NetScout Systems, Inc. and others, will be using the Kaon v-Rack® (virtual rack) to showcase their networking, computing and storage products interactively at Oracle OpenWorld 2014 in San Francisco, CA. Kaon is gaining significant industry momentum with 58% of its customers in the global IT and telecommunications sector. These industry innovators use Kaon's solutions to better demonstrate and differentiate their rack-mounted hardware with interactive applications that show what's going on 'under the hood' and how the products work in real-world environments.

According to the August 2014 Econsultancy report, telecom marketers dedicate almost half (46%) of their marketing budgets to digital marketing technology, which is significantly higher than the average of 38% across all other sectors. Apps topped the list of channels telcos will use to engage with mobile users over next 12 months. Respondents also said 58% of their Web users are multichannel (accessing both mobile and desktop), making the multi-platform marketing play a top initiative for telecom marketers in 2015.

"We believe that digital marketing for telecommunication and IT equipment companies will increase substantially over the next few years," said Gavin Finn, president and CEO of Kaon Interactive. "The desire to create sustained customer engagement cross-channel is causing companies to examine the most efficient and cost effective ways to communicate their unique differentiation, specifically through direct and indirect sales channels. We believe that emerging interactive digital marketing technologies will allow them to achieve these objectives."

About Kaon v-Rack
The Kaon v-Rack® virtually demonstrates entire families of rack mounted switches, routers, servers, and storage products like never before, cost effectively creating a user experience relevant to a real-world environment. It is a virtual 3D Product Model (which look and behave like the actual products) on an interactive touch screen mounted within an actual rack. Users have the ability to view, experience and manipulate digital representations of products (e.g. zoom, spin, open drawers, add components, show workflow and process), eliminating the need to have a product physically present for demonstrations. The Kaon v-Rack can showcase hidden features and benefits of servers, switches, and other hardware, showing process animations and even visually illustrating how various offerings interact together.

About Kaon Interactive
Kaon Interactive is the leading interactive 3D product marketing application company. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon's interactive 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters. For more information, visit www.kaon.com or call 978-823-0111.

For media inquiries, please contact: 

Dana Harris 
Red Javelin Communications 
(978) 440-8392 

Email Contact 





Review Article Be the first to review this article
Featured Video
Latest Blog Posts
Alex Carrick, Chief Economist at ConstructConnectThe AEC Lens
by Alex Carrick, Chief Economist at ConstructConnect
Prior to and in Midst of Pandemic, which U.S. States doing Best?
Sanjay GangalNemetschek Group
by Sanjay Gangal
How BIM is Changing Bridge Engineering
Jobs
GIS Project Manager for VHB at Wethersfield, Connecticut
Applications Programmer Analyst I for Southern Nevada Health District at Las Vegas, Nevada
Applications Programmer Analyst II for Southern Nevada Health District at Las Vegas, Nevada
Upcoming Events
ICBEST 2020 at The Westin Bayshore Vancouver Canada - Aug 31 - 2, 2020
Urban Regeneration and Sustainability 2nd Edition conference at University of East London, London, UK University Way London E16 2RD London United Kingdom - Sep 8 - 10, 2020
Context Capture
CADalog.com - Countless CAD add-ons, plug-ins and more.



© 2020 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise