Tablet Shipments Reaching Tipping Point for Android to Overtake Apple, According to ABI Research

OYSTER BAY, N.Y. — (BUSINESS WIRE) — May 30, 2013 — Apple has been able to maintain its tablet lead by delivering a quality experience at a premium price. The iPad maker exited the first calendar quarter of 2013 with 50% share of all tablet shipments, though, according to market intelligence firm ABI Research, the Android ecosystem is poised to overtake iOS.

The big variable for Android is China. The Middle Kingdom is passionate about the Apple brand as well as the masses’ ability to afford technology devices. Smaller, 7-inch Android tablets have become popular though most lack the Google suite of apps and Android Play marketplace. A push for sub-$200 tablets is keeping Android relevant in both developed and emerging markets.

“It’s inevitable that Android tablets will overtake iOS-powered slates, though we see no single vendor challenging Apple’s dominance anytime soon,” says senior practice director Jeff Orr. “With media tablets commercially available for more than 4 years, momentum is shifting toward value and affordability, putting tablets in more of the population’s reach.”

Average selling price (ASP) and size have been moving down-market since Android tablets started honing in on the opportunity in 2012. Rather than try to unseat Apple in the 10”-class space, tablet vendors sought a defensible area they could own; the result is the 7”-class devices.

Facing manufacturing limits in its first quarter of offer, the 7.9-inch iPad mini put a dent in the larger iPad sales and Apple profits. The first quarter of 2013 saw Apple cover its backlog and approach the typical 4-6 weeks of sales channel inventory while recording its second-best ever quarter for total iPad shipments. ABI Research estimates that iPad mini represented 49% of units and 39% of total iPad revenues. “Expect iPad minis to become the predominant iPad model after the June quarter,” adds Orr.

These “Media Tablet Market Share” findings are part of ABI Research’s Media Tablets, Ultrabooks & eReaders Research Service ( http://www.abiresearch.com/research/service/media-tablets-netbooks-ereaders/).

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.



Contact:

ABI Research
Christine Gallen, +1-516-624-2542
Email Contact




Review Article Be the first to review this article
Featured Video
Latest Blog Posts
Alex Carrick, Chief Economist at ConstructConnectThe AEC Lens
by Alex Carrick, Chief Economist at ConstructConnect
Canada Reached Some Labour Market Milestones in August
Jobs
ASIC Architects and Hardware Engineers at D. E. Shaw Research for D. E. Shaw Research at New York, New York
Senior Highway Engineer for RS&H at Jacksonville, Florida
Product Design Engineer - Softgoods for Apple Inc at Cupertino, California
Director, Industrial Machinery Solutions- SISW PLM for Siemens AG at Livonia, Michigan
GIS Specialist for Schneider Geospatial at Indianapolis, Indiana
Assistant Professor in Applied GIS for University of San Diego at San Diego, California
Upcoming Events
Greenbuild International Conference + Expo at San Diego convention Center San Diego CA - Sep 21 - 23, 2021
AGC Equipment, Technology & Construction Solutions Expo at Marriott Orlando World Center Orlando FL - Sep 21 - 23, 2021
Building Innovation 2021 Resilience Sessions Virtual at United States - Sep 27 - 29, 2021
NIBS Building Innovation 2021: Virtual Edition. at United States - Sep 27 - 29, 2021



© 2021 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise