Innovator in 2D-to-3D Conversion to Speak on "Successful 3D Storytelling" at 3D Entertainment Summit

HOLLYWOOD, CA -- (MARKET WIRE) -- Sep 19, 2011 -- ADS, a leading provider of value-added, best-in-class post-production services, today announced that CEO Thomas Engdahl will join executives from Dolby, Marvel, Nintendo of America, and Technicolor on a provocative panel at the 3D Entertainment Summit this week in Hollywood. Engdahl will share insights into a new business model that allows the television industry to monetize existing 2D content by cost effectively converting it to 3D. Engdahl will be part of a panel addressing methods for integrating 3D into films and home theater to increase audience size. The panel will also address how to use the latest 3D tools and technology to help advance storytelling.

Engdahl, a pioneer and entrepreneur in video delivery technologies, developed one of the industry's first 3D conversion methodologies that allows studios, television stations, and content owners to profitably convert 2D content to 3D. This cost-effective conversion process allows content owners to leverage stockpiles of available 2D assets and generate new revenue streams through rich 3D content.

Media are invited to attend the 3D Entertainment Summit taking place at the Hollywood & Highland Center in Hollywood, California, September 20-22.

Who: Thomas Engdahl, Advanced Digital Services CEO and president
What: Panel Session -- What is Successful in 3D Storytelling?
When: Wednesday, September 21, 10:20 a.m.
Where: 3D Entertainment Summit, Hollywood & Highland Center, Hollywood, California

About ADS

ADS (Advanced Digital Services) is a leading global provider of value-added, best-in-class post-production services that include standard definition/high definition, digital new media, restoration, duplication, digital asset management, encoding and electronic delivery services to the media and entertainment industry. The company employs many of the industry's elite "craftsmen" and its highly skilled personnel possess significant industry experience and knowledge. ADS provides 24/7 audio and video post-production services, delivering the industry's highest quality movie trailers, electronic press kits ("EPKs"), episodic television programming, motion pictures and television spot advertisements. With a complete end-to-end digital workflow built to maximize flexibility, efficiency and quality, ADS serves the most respected and recognized motion picture and television studios, media and entertainment companies, and advertising agencies in the United States and abroad. For more information about ADS's 3D services please visit our website.

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