Forest City and FaceCake Marketing Technologies Debut Swivel, the First Full-Motion, 3D, Virtual Dressing Room

CALABASAS, Calif. — (BUSINESS WIRE) — September 14, 2011 — Forest City Commercial Management, in partnership with FaceCake Marketing Technologies, Inc., is previewing a revolutionary, new technology at three of Forest City’s California regional malls that allows shoppers to try on a vast inventory of clothing and accessories from multiple stores via the first full-motion, 3D, real-time virtual dressing room— Swivel.

Utilizing cutting-edge technology, Swivel enables shoppers to virtually see themselves in countless choices of clothing and accessories and “swivel” to view the look from all angles on a large flat-screen monitor. Shoppers can even choose from multiple background scenes, and get a realistic 3D view of how their new outfit would look in different settings. Following their Swivel experience, shoppers can also share photos of their Swivel styles via Facebook, Twitter or email.

The Swivel preview features exclusive NIKOLAKI red carpet gowns by designer Nick Verreos for guests to try on virtually. Forest City’s partnership with FaceCake features Swivel at three of its Southern California regional mall locations.

“We are always looking for ways to integrate technology into the bricks-and-mortar retail shopping experience,” said Stephanie Shriver-Engdahl, director of advertising at Forest City Enterprises. “We’re bringing Swivel to our properties as an introduction to a new channel for shoppers and retailers to stay connected in person as well as online between in-store visits.”

By studying shopping habits, Forest City has learned that even the savviest online shopper still values the in-store shopping experience. FaceCake also recognizes the importance of integrating in-store and online shopping with technology, and the benefits Swivel brings to customers, retailers and brands.

Swivel-ing between outfits happens at lightning speed, enabling the visualization of many more looks,” said Linda Smith, Founder and CEO of FaceCake. “And by automatically promoting related items and accessories for Try-On, it’s never been easier to see what a complete outfit looks like without having to search department by department or from store to store.”

Experience Swivel live at The Promenade in Temecula, California this weekend, September 16 through September 18, 2011.

Go to to see Swivel in action and for more information.

About Forest City

Forest City Commercial Management is a subsidiary of Forest City Enterprises, Inc., a NYSE-listed national real estate company with $11.5 billion in assets. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit

About FaceCake Marketing Technologies, Inc.

FaceCake Marketing Technologies, Inc. is a pioneer and innovator in personalized interactive marketing and virtual Try-On technologies. FaceCake's proprietary Visual Demonstration System (VDS) allows users to manipulate their own images with a wide range of image transformation and animation capabilities, and to try on and try out various products and services. The VDS in conjunction with the FaceCake-patented Mirror Image Marketing solution provides user-specific, highly targeted promotion of products on user images, for unprecedented levels of personalization.


FaceCake Marketing Technologies, Inc.
Donna Amato, 818-519-5433
Email Contact

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