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Title : An Introduction For Marketing Managers
Company : Daydream
Date : 19-Feb-2009
Downloads : 2

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This article is about Digital Asset Management or “DAM” as it is often abbreviated to. In particular, it is concerned with how marketing and PR managers working for large and medium sized organisations can use Digital Asset Management. If you are an SME or photographer looking for information on setting up your own DAM system, the resources section at the end of ths article has links of interest, also, our Digital Asset Management Glossary is a useful general reference.
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